Email to Cults

This is an email I sent to Cults' record label 'Columbia Records', requesting permission for the use of 'Oh My God' in my msuic video.

'The Interview' - Audience Feedback on the Music Video First Draft

Comparison of the Music Video to the Animatic

Animatic Vs Music Video from Aidan Cheng on Vimeo.

30/3/12

A week of comparison and vimeo-uploading.

The Animatic

The Animatic from Aidan Cheng on Vimeo.

This is the animatic - a sketch version of the music video made in pre-production in early stages. I shall be able to use the animatic as a rough guide to the editing of my music video as well as a bank of the shots I intend to use. The animatic is a series of scanned photos of the sketches I took, to the single 'Oh My God' which I have used in my music video.

Pre-Filter Vs Filter

Comparison of Music Videos from Aidan Cheng on Vimeo.

Using Premiere Pro, I have put in the exported copies of both my original music video and the newly edited one with filters. My annotations in the video sum up some reasons why the original is considered more effective.

Comparing The Music Video to Filter-Version, with Natalie

Natalie and Me Comparing the Two Music Videos from Aidan Cheng on Vimeo.

Above is a video in which I compare the two versions of my music video with my school colleague Natalie Denton. It is important that I showcase both versions to an audience to gather a second opinion as to whether the original version is better than the version with filters.
In  this video, after a discussion after the screening it was agreed that the original video was most effective.

Music Video With Filters

Music Video Filter Version from Aidan Cheng on Vimeo.

This is the music video with filters applied to it. I applied filters to it through after effects. After conducting audience feedback specifically deciding between the original and this filter version, I have come to the decision that the original is more effective. Both are available on my blog, as well as the comparison of both I made.

Facebook Audience Comments

I have compiled audience feedback from the social networking site 'Facebook', into a JPEG image. The top two audience members have provided approving feedback through wall posts whereas the others have commented on the YouTube link of my music video on Facebook.

24/03/12

Creating the filtered version of the music video... deciding between filtered or original version:

Screening Night - my cast

Screening the music video to most of my cast and crew members - also a celebration of their work on it. It was interesting capturing some of their reactions to the video, seeing which bits they were impressed by and enjoyed - and sections which brought up particular funny moments during filming. Also includes the 'Aidan Cheng Oscar Awards' ceremony.

The Final Music Video

Oh My God - Student Music Video from Aidan Cheng on Vimeo.

HD on vimeo

HD on YouTube

Above are the final versions of my music video. The first link is the link to it's vimeo format and the second is to its YouTube one. I find that the vimeo link is better at hosting HD videos, though YouTube is better for audience research and statistics - and reaches a broader range of audiences.

The Award Ceremony Presentation

Awards pics

View more presentations from AidanCheng.

The 'Aidan Cheng Oscar Awards' handed out to all those involved in my shoot. It also includes the current forms of the Digipak and Magazine Advert Ancillary Tasks.

Audience Feedback Week 18/3/12

A week full of audience feedback on my main and ancillary tasks:

Audience Feedback on Final Music Video

Audience Feedback on Final Music Video from Aidan Cheng on Vimeo.

Faisal, Jordon and Reece have provided me with voxpops, discussing their take on my finished music video.

Audience Feedback on Initial Music Video

Discussing my music video with Emilie and Stephen, probing their dislikes and likes and their own interpretation of the music video.
Both happen to be particularly relevant to my target audience, being listeners of indie music and because they fall under the 16-28 age range, as well as being aware and in full use o social media.
Stephen was present during the filming of my music video as he helped out with the lighting. He therefore provides a good insight having followed the music video from production to screen.

Digipak Feedback

I have used the instantaneous correspondence of facebook social media to garner feedback on my magazine advert. Stephen kindly gave me his opinion having reviewed the piece (which was still in progress).

Key Concept Report on my Music Video

Key concepts Media Music Video

Blog Maintenance 15/3/12

I have decided to improve the design and appearance of my blog. I have decided to personalise the blog more to my project and thus, have replaced the background with an unused image from my photoshoot for the digipak photos. The photo depicts the 'white rabbit' figure, standing in a neutral pose beside the 'alice/protagonist', whilst a Dionysian follower looks onward. Due to the size limitations of the screen, not all figures can be seen, though I hope it achives the 'house theme' I'm going for that will run through all my products and this blog - one of enigma, the outdoors and a sense of 'the gathering'.
As well as this, I have decreased the size of the main masthead to allow it a more concise and smart appearance and have given posts a black background so that text is easier to read. I have also removed the old blog polls which I used for audience feedback and have got rid of unnecessary tabs and gadgets.